Ghirardelli is one of our proud vendors and participated in our Vendor Seminar this past week. Ghirardelli did a great job leveraging beverage and product knowledge to our customers. This presentation was valuable to customers because they got to see new beverage trends and what they should be utilizing on their menu to get the most profit.
Through this presentation it was expressed that consumers care about visual presentation, health benefits and playing with different textures when it comes to food and beverage. One awesome trick “the fastest growing flavor is salted caramel and vanilla is the number one flavor people choose when ordering a beverage”.
Vendor seminars are a great tool for customers to utilize as they will gain great business knowledge and test out or learn about products that will help grow their business.