Monin inspires customers at annual open house seminar

Last week, Vittorio Caputi and Donna Ritchie visited Lollicup USA to talk to employees and customers about delicious Monin products as part of the annual vendor open house seminars.

Monin showcased its clean label pistachio syrup.

Monin has been in flavored syrup business for more than 105 years, and has been family owned since its founding, Caputi, a business development manager, said.

The brand offers syrups that can be used for a variety of applications including culinary, beverage and dessert.

While this brand offers products that may have a bit higher of a price than competitors, customers are guaranteed to pay for nothing but the highest-quality products.

Monin offers a high-quality selection of syrups, purees, smoothie mixes and more. The brand is also one of the few to offer its customers a wide variety of clean label products, Caputi said.

The clean label initiative is defined as products with little to no additives, minimal processing and a simple ingredient lists.

About 72 percent of customers are concerned about additives than they were two years ago, Caputi said. This is why so many customers are looking to buy natural or “clean label” food and beverage ingredients.

In addition to clean label, Monin focuses a lot on offer innovative flavors. Studies show approximately 40 percent of consumers are more likely to visit a restaurant that offers new and unique flavors, and 37 percent are more willing to spend more on unique flavors, Caputi said.

Other market trends include consumers’ quest for adventure, ethnic and novelty flavors, tradition and more.

After an in-depth conversation about these trends, Caputi and Ritchie, a territory manager for Monin, began to craft delicious samples.

They made an artisan soda with the new pistachio syrup, as well as flavored teas and lemonades. They also demonstrated the freshness of Monin fruit smoothie mix.

Lollicup USA will host its fifth and final vendor open house session May 25, with a presentation by Ghirardelli.

Leave a Reply

Your email address will not be published. Required fields are marked *