Ghirardelli visited Lollicup USA last week for the final vendor open house seminar of the year. This year, the beloved chocolate brand boasted its decadent frappe mixes and new hot chocolate with chocolate chips.
Aileen Avila, a business development manager for Ghirardelli, highlighted the versatility of the brand by sampling a variety of delicious drink options.
Avila began her discussing with some insight into the company, as well as current market trends.
Ghirardelli is a household name, Avila said. According to her presentation, consumers prefer beverages made with Ghirardelli products over leading specialty coffee companies.
Business owners can easily capitalize on this by joining the brand’s official Made With Ghirardelli Program. The program, which is free of charge, allows shop owners to put a Ghirardelli logo on their menus, packaging and POS materials for approved menu items made with Ghirardelli products.
“Nine out of 10 people know the Ghirardelli name,” Avila said, explaining that the brand’s name truly helps push sales.
Aside from this program, the brand also hits the current trends in the beverage industry. Avila said the most recent trends include cold brew and nitro coffee, drinkable desserts, ethnic flavors, beverage flights and experimental flavors.
Ghirardelli products are adaptable and can be used to help store owners stay on trend. They can also help store owners form their own unique drink and dessert creations.
Avila proved this following her presentation by sampling several different beverages using white mocha and mocha frappe mixes, including a decadent sea salt caramel truffle, peanut butter hot fudge mocha and Aztec hot chocolate.
Customers sipped their delicious samples while asking Avila for suggestions. New drink creations were made along with a vanilla whipped cream flavored with a Ghirardelli powder.
This was an excellent and informative conclusion to Lollicup USA’s annual vendor seminars. Be on the lookout for next year’s presentations by the company’s top-of-the-line vendors.
Did you attend a session this year? Which one was your favorite? Be sure to let us know.