Ghirardelli brought delicious samples of frappe bases and syrups to Lollicup USA’s headquarters last Wednesday for the fourth vendor open house seminar of the year.
Although Ghirardelli is known best for its chocolate, the brand is remarkably versatile. This was the highlight of Ghirardelli’s seminar.
About six samples of icy and delicious blended beverages were made each session to show all of the different ingredients that can be paired with Ghirardelli; from tiramisu to dulce de leche.
Aileen Avila, a business development manager for Ghirardelli, encouraged customers to seek out unique flavors.
She said frappe bases are often mixed with juice, coffee and other ingredients to make very unique treats.
The first session’s taste testing began with a delicious chocolate chip banana bread pudding frappe. Avila blended Classic White Frappe Mix, a banana, water, ice and a graham cracker together to make an incredibly decadent drink.
Later in session Lollicup staff and customers had the opportunity to create their own recipe. The group decided to combined ingredients like milk, caramel, peanut butter, vanilla wafer cookies and Chocolate Frappe mix. The drink was deemed the “Lollicup special,” and the results were delicious.
Avila also stressed the importance of marketing a menu, products and the business as a whole.
Avila said getting customer’s attention is extremely important to maintaining a business. Any marketing efforts can help give your business the push it needs.
Tips were offered on how to create attractive menu boards and advertisements. Avila said ads can be made using free phone apps like VSCO, Aviary, Phonto and Pitch Stitch. These aps are great options for those on a tight budget.
Ghirardelli helps customer market products with its “Made with Ghirardelli” program. Food and beverages made with Ghirardelli products can be advertised as such. According to Ipsos Chocolate Consumer Monitor, nine out of 10 people are aware of the Ghirardelli brand.
There is one final vendor open house seminar of the year. Cappuccine with stop by Lollicup USA on Wednesday, June 1.