Innovation and quality are key to Cappuccine’s success. Pete Kelly, a regional sales manager for Cappuccine, and Natasha Simone Ferguson, the marketing director for Cappuccine, stopped by Lollicup USA’s Chino headquarters to present beverage options to staff and customers.
Cappuccine was founded locally in 1991, and was the first company to ever create powdered frappe mixes.
What makes Cappuccine stand out from other major players is its focus on quality and authenticity, Kelly said.
These products do not include just “flavored ingredients,” but authentic add-ins. An example of this is the Extreme Toffee Coffee Mix, which has bits of real SKOR Butter Toffee Bars in the powder.
Unique flavors allow for customers to make simple yet innovative dessert alternatives, including pistachio frappes, cinnamon bun frappes and more. These are flavors that are not sold or many by many companies.
Kelly described the brand’s business model as one that intends to carve a niche in the already booming coffee and frappe industry. Cappuccine emphasizes high-quality and versatility.
Frappes are a top seller in the coffee business. In fact, the offer the highest dollar profit of any non-alcoholic beverage. The average profit for a 16 oz. frappe is about $2.99, Kelly said.
The frappe market is extremely lucrative, with the specialty coffee industry in the United States contributing to its success. The U.S. specialty coffee sales are increasing by 20 percent per year. These sales also account for nearly 8 percent of the 18 billion dollar U.S. coffee market.
“It’s [coffee] the $5 luxury that you’re not going to give up,” Kelly said.
Even in the most difficult economic times, the coffee business still manages to succeed.
The seminar continued on with a series of mouth-watering samples of both hot and cold beverages, made from the brand’s versatile mixes.
Customers taste tested red velvet, a hot chai, a toffee coffee blend made with cold toddy and more.
The 2016 vendor open house was a hit for customers and Lollicup USA staff alike. Keep your eyes peeled for information about next year’s vendor open house seminars.