Following a brief video on the history of Monin, Vittorio Caputi, business development
manager, begged a simple question. “What is something that stands out to you about this brand?” The answer is quality.
Monin, a French company founded in 1912, visited Lollicup USA on Wednesday to present beverage and culinary applications of some of its best flavors.
Caputi said the company originally began specializing in liqueurs. It later expanded into coffee and beverages, and is now moving into the world of culinary arts.
Monin is best known for its authenticity and high quality of flavor. Caputi said nine times out of 10, the company’s flavors are preferred over the competitors’ flavors.
Caputi continued the presentation by touching on important trends in the beverage industry.
Lemonades, teas and handcrafted sodas are increasingly popular among customers.
He said iced coffees and coffee beverages are still a hit, with top flavors like mocha, caramel, hazelnut and more. Millennials are the top consumer demographic for coffee, particularly iced coffee. About 38 percent of those sampled were iced coffee drinkers, he said.
Following the flavor trend discussion, an in-depth taste testing of various Monin products captivated minds as well as the sweet tooth of many guests.
Monin featured some of its amazing flavors that Lollicup carries, as well as some brand new products projected to be a hit.
The first flavor of the day ended up being the most talked about among Lollicup USA staff and customers. A simple black tea mixed with Monin Stone Fruit Syrup, and topped off with a maraschino cherry or peach.
Monin Stone Fruit Syrup is made with apricot, peach and cherry. Caputi explained that a stone fruit is any fruit with a pit. This syrup is not only fantastic in tea, but it is also great for flavoring cocktails, sodas and more.
Monin also featured two of its tasty smoothie mixes, which are both very flavorful and convenient. Monin smoothie mixes only require ice. Pour it over ice, blend it and serve, Caputi said.
Toward the end of the session, guests had the chance to try out Monin® True Brewed Espresso Concentrate mixed with one of the brand’s newly launched syrups. This concentrate is an exceptional alternative to brewed coffee.
So far, Lollicup USA’s vendor open house seminars have been a huge success. The company will hold three more sessions through June 1. Next, Kerry will visit the company’s HQ to present its three popular brands, Big Train, Oregon Chai and DaVinci Gourmet. Click here for more information.